Swift Carbon, a South African manufacturer specializing in carbon bicycles

Founded by South African Mark Blewett, SwiftCarbon has always aimed for an exceptional rider experience. After retiring from professional cycling Blewett’s passion for cycling endured, but as bicycle technology and materials evolved from steel and aluminium to carbon, he missed the tactility, handling and responsiveness of his team-issue steel bikes.

The proposed project was the realization of the new catalog for 2018, greeting cards, roll-ups and a magazine ad. In 2018, the brand settled in Europe and needed to have a posture and communication appropriate to the new market.

Scope

  • Design